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About Us

Get to know NYC & Brooklyn with our highly-rated food, fashion and art tours!

There is no better way to know a neighborhood and savor its unique charm than by walking in the shoes of its residents.

Our mission is to provide sustainable, memorable experiences in NYC and Brooklyn by connecting locals and tourists to authentic tour guides and local businesses.

We showcase NYC and Brooklyn neighborhoods through food, fashion, art, and history and bring you immersive experiences that will leave you with great memories and a deep understanding of the area.2019 TripAdvisor Certificate of Excellence badge

Founded in 2014, Like A Local Tours has worked with celebrities as well as companies from American Express and Heineken to Conde Nast Publications.

Like A Local brings you immersive experiences for tourists and locals alike. We showcase NYC and Brooklyn neighborhoods through food, fashion and art. Every guide is a working actor, so each experience is packed with personality, incredible stories and cultural anecdotes. We are available for large groups, corporate outings and private events but no tour is too small.

GIVING BACK: Like A Local Tours is proud to donate $2 for every ticket sold to a highly rated charity!

Did you know that the first baseball game was played in Madison Square Park, at the turn of the twentieth century there were 50 breweries in Brooklyn, or that one facility in the middle of Manhattan makes tons of cheese per week? Frequently listed at one of the Top 10 Tour Companies in NYC, our experiences are designed for locals and tourists alike!

Lauren Beebe with friend

LAUREN WITH PATRICIA FIELDS, FASHION ICON AND COSTUME DESIGNER FOR SEX AND THE CITY.

About the Founder, Lauren Beebe

Originally from Wisconsin, Lauren grew up in Minnesota, Texas and Pennsylvania. She holds a B.S. in Marketing and International Business from Penn State and moved to NYC after she graduated. Lauren has worked in the tourism and hospitality industry for over 10 years.

Prior to starting her business, she was Head of Marketing for Algodon Partners, a Private Equity / Venture Capital Firm with hospitality related holdings in South America. Passionate about sustainable travel, Lauren is also a member of the NYC Destination Marketing Organization, the nation’s largest, (NYC & Co), Tourism Cares and is on the Advisory Board of Reach The World, an NYC-based non profit that makes the benefits of travel accessible to classrooms, inspiring students to become curious, confident global citizens.

Lauren has spoken at many industry conferences and is a mentor in NYC & Co’s Tourism Ready program. The goal of this program is to increase visitation to off-the-beaten-path neighborhoods throughout the City and help local businesses reap the monetary benefits of tourism. New York City’s travel and tourism sector generates approximately $66 billion in annual economic impact.

Lauren recently completed a certificate in Sustainable Tourism from George Washington University, a certificate in Sustainable Business Strategy from Harvard Business School and is currently enrolled in the University of Pennsylvania’s Executive Program at the Center for Social Impact Studies.

Like A Local, LLC is licensed and insured. Like A Local is a registered trademark.

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a woman doing yoga in a park

Carmen Portela, Head of Social Impact

Carmen Portela is a marketing and product development professional with 20+ years of experience in the travel, tourism & lifestyle industries. Carmen was born and raised in San Juan, Puerto Rico. She started her career in the public sector, where she held various positions in the marketing & public relations departments at the Puerto Rico Tourism Company. In her last position Carmen held at PRTC was Public Relations Director.  In 2008, Carmen founded Synapse, the first social media agency in Puerto Rico tailored to the hospitality space, with projects and clients such as:  Wyndham Hotels (Puerto Rico & Grand Cayman); ESPN; Caribbean Tourism Organization; PGA Tour; FIBA Americas; Puerto Rico Tourism Company; Empresas Santana; Rincón Beach Resort and the Municipality of Caguas. Miss Portela and her team are considered pioneers in the field of social media communications throughout the Caribbean.

Through Carmen’s work with tourism stakeholders and her deep passion for traveling (with a purpose), she identified the demand for more immersive and community driven experiences in the Caribbean. On August 2017, a month before Hurricane María hit Puerto Rico, Portela launched Local Guest, a platform serving as the link for  travelers who want to make a difference by supporting the local economy through regenerative experiences that impact community through sustainability. In the aftermath of Hurricane María, she established the Love in Motion Foundation, now a 501c3. Through this non-profit Carmen organized and led scores of volunteers to carry out humanitarian relief efforts in the wake of the passing of Hurricane María impacting communities in over 20 municipalities.  Love In Motion now has an agreement with US Forest Service El Yunque National Rainforest for the development of three community-based projects: trailing, volunteering and wellness. During the pandemic Local Guest temporarily ceased operations and the team pivoted into a new endeavour -sustainable living. Bana is a B2B online membership, including an educational and marketing network of sustainable living products, experiences and services.  Local Guest is now a division of Bana,  offering wellbeing and nature experiences that range from forest therapy to mindful hikes, together with community-based projects.

Carmen is considered a thoughtful leader in the areas of community-based tourism development and sustainable tourism. She held a seat at the Board of the Puerto Rico Hotel & Tourism Association and was the Allied Committee Chairperson for four consecutive years. She now holds a seat at Discover Puerto Rico Local Advisory Board. She holds professional certifications on Sustainable Tourism Destination Management from the George Washington University, Organizing Communities for Change from the Harvard’s Institute of the HealthCare and on Improvement & Consulting for the Creation and Implementation of Tourism endeavours & startups from the University of Salamanca.

Connect with me on Linked In!

Our Team & Guides

All of our guides are licensed, local and experienced. Plus, they are all working actors so every tour comes packed with personality!

Justin
Justin

Justin is an award winning writer, actor and filmmaker who loves NYC! He loves guiding people around the city he loves, and seeing their faces when learning about it’s history. The best part about being a tour guide, according to him, is bringing the city alive for people and exposing them to facts and truths they didn’t know, whether you’re an out of towner or lived here you’re whole life. However, Justin’s favorite part about being a tour guide is, less face it, the food. NYC is a melting pot of seemingly every culture on earth so naturally you can get authentic anything of everything in NYC and Justin loves giving people the chance to try some of the best food not only NYC has to offer, but the world. No matter the group size, Justin aims to make every tour a personal experience you won’t soon forget!

AmalyaBrooklynTourGuide
Amalya

A working Fashion and Textile Designer, Amalya launched her own sustainable womenswear line in 2017. Based in Brooklyn, her work is now selling in like minded boutiques internationally. Ever inspired by the city around her, and its local style Amalya has been working as a licensed Fashion Tour Guide and Personal Shopper for the past four years. “I gain so much inspiration from meeting curious shoppers from all over the world! Each person’s unique style really sheds new light on the city I already know and love so well. It’s amazing being able to introduce people to their new favorite designers and shops!” While specializing in specific to NYC boutiques of both independent designers and vintage gems, Amalya tailors her tours to your taste-you will definitely end the day with your new favorite piece!

Jennifer
Jennifer

Originally from Southern Indiana, Jennifer has been a New Yorker for almost 10 years. Jennifer has been a licensed tour guide for over 4 years. She is a professional singer, actor and dancer. She moved to NYC for Broadway. She lives in Brooklyn and loves showing off her knowledge of hidden gems throughout NYC. In her spare time, when not auditioning or giving tours and meeting amazing people, she runs the paths in the parks or takes a picnic (and good music) to sit and enjoy the beautiful scenery and people watching.

guide-juan
Juan

Juan is originally from El Salvador, at the age of nine he moved to Los Angeles, and at nineteen he moved to New York City. As an immigrant, Juan has a very unique perspective, amplified by his artistic passions. His passions include dancing, acting, and the city itself. When he is not working or studying, you can find him going to auditions or pursuing other artistic endeavors.

meganbowersjkp
Megan

Megan is an actor/comedian who is a passionate story teller with an affinity for obscure history and food. When she’s not tour guiding, you can catch her performing sketch and improv comedy at such venues as Carolines on Broadway and the UCB Theater.

guide-josh
Josh

Josh is a working actor – both theater and film. His passion for the history of New York City and for its people is infectious. When not acting or tour guiding, he loves to travel.

guide-walter
Walter

Hey, I’m Walter: A Brooklyn born (Wyckoff Heights Hospital!), lifelong New Yorker. As I always say at the top of my tours “I’m a native New Yorker, so you’re in good hands!” When I’m not doing tour guide work, I am also an actor and director, doing film and theater all over the city.

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